Ga Young Ko

Ga Young Ko

Assistant Professor
Department of Economics · Kyung Hee University

Email
gko khu ac kr
Office
College of Political Science & Economics 417

I am an Assistant Professor in the Department of Economics at Kyung Hee University. My research applies industrial organization and applied microeconomics to study how digital platforms and artificial intelligence reshape participation, pricing, and welfare in labor and consumer markets. I am also interested in agentic commerce—how AI agents acting on behalf of consumers shape search, choice, and market outcomes. Previously, I was an Assistant Professor of Economics at the Haslam College of Business, University of Tennessee. I obtained my Ph.D. in Economics from the University of Virginia, where I was advised by Prof. Simon Anderson and Prof. Gaurab Aryal.

Experience

2024–
Assistant Professor, Kyung Hee University (Seoul, Korea)
2022–24
Assistant Professor, Haslam College of Business, University of Tennessee (Knoxville, TN)
2012–15
Economic Researcher, LG Economic Research Institute (Seoul, Korea)

Education

2022
Ph.D., University of Virginia (Charlottesville, VA)
2012
M.A., Korea University (Seoul, Korea)
2010
B.A., Korea University (Seoul, Korea)

Publications

Journal Articles

Learning Outside the Classroom During a Pandemic: Evidence from an Artificial Intelligence-Based Education App

G. Y. Ko, D. Shin, S. Auh, Y. Lee, and S. P. Han

Management Science, 2023

Work in Progress

Gender Discrimination in the Gig Economy: Evidence from Online Auctions for Freelancing

G. Y. Ko

Job Market Paper

Abstract

I study gender discrimination in an online auction-based platform for freelance jobs. To this end, I build an equilibrium model of demand and supply for freelance jobs, in which workers bid prices for each job they are interested in and the employer (who posted the job ad) makes a discrete choice from the offers tendered. The demand for workers in my model nests both taste-based and statistical discrimination against a gender within a random utility framework. I use rich and novel data from an online platform for different kinds of freelancing jobs (e.g., cleaning, moving, and gardening), which enables me to quantify variation in discrimination across job categories. To distinguish the two sources of gender discrimination, I combine past, present, and future performance measures of a worker to estimate workers’ true quality, which is not observed by the employer before hiring. I show that observing this measure is sufficient to separate the effect of taste-based discrimination from statistical discrimination in the hiring process. My estimates suggest that taste-based discrimination is the primary form of discrimination in most jobs. If the platform imposes a gender-blind hiring policy, I find that the welfare of the disfavored group increases by 2% to 18%, depending on the job category.

The Gender Gap and its Business Impact: Evidence from an Online Tutoring Platform

G. Y. Ko, D. Shin, S. Auh, Y. Lee, and S. P. Han

Manuscript in preparation

Abstract

The gender gap in hiring and performance evaluations is persistent and prevalent across many sectors in the economy. In this study, we investigate whether (a) gender gap exists in performance ratings and customer retention in the gig economy and (b) uncover the underlying mechanisms behind the gap. Using data from QANDA, a leading math learning app in South Korea, we focus on evaluations from students where they are randomly assigned to tutors. In contrast with current literature, our results show that female tutors receive higher ratings than male tutors from both male and female students. We also find that students matched with female tutors are more likely to remain on the platform. We investigate possible mechanisms through which tutor gender affects student satisfaction and retention. The novel data enables us to directly quantify teaching skills and style, where we extract various features from solution images and dialogue narratives between tutor and student utilizing computer vision techniques and text mining. We find that female tutors are more likely to use smile symbols and write solutions with a variety of colors compared to male tutors, which explains about 5.7% and 3.3% of the rating gap between male and female tutors, respectively.

Teaching

Kyung Hee University

  • Spring 2026ECON7015 · Industrial Organization (graduate)
  • Spring 2026ECON3001 · Industrial Organization (undergraduate)
  • Fall 2025CSS311 · Machine Learning for Social Science (undergraduate)
  • Fall 2024ECON7012 · Economics Seminar (graduate)
  • Spring 2024, 2025, 2026ECON1001 · Principles of Economics (undergraduate)
  • Spring 2024, Fall 2025ECON2042 · Microeconomics (undergraduate)

University of Tennessee, Knoxville

  • Fall 2022, 2023ECON435 · Industrial Organization (undergraduate)
  • Spring 2023ECON632 · Industrial Organization II (graduate)